Buy shoes with new experience.
Project type
E-Commerce
Industry
Fashion
Client
Oskar Kicks
Year
2025
Services
Website Design
Project goal
The goal was to create an e-commerce platform tailored to the streetwear community, focusing on the purchase of limited-edition sneakers. The aim was to offer a seamless and engaging experience for sneaker enthusiasts, where they can easily discover, buy, and sell rare and exclusive footwear, all while fostering a sense of belonging within the community.
Challenges
Ensuring Authenticity and Trust
One of the biggest challenges was building trust among users in a market where authenticity is crucial. We had to develop a system to guarantee that each sneaker was verified as genuine, offering users peace of mind when purchasing high-value items. This led to integrating a robust authentication process while maintaining a smooth, user-friendly experience.
Approach
Simple and Clear Authentication System
We designed an intuitive authentication process with easy-to-find details and clear markers of authenticity. The minimalistic layout ensures users can verify sneakers quickly and confidently, without being overwhelmed by complex information.
User stories
Antonina Ryś, 26
As a user looking for limited-edition sneakers, I want a fast checkout process with minimal steps, so that I can secure my pair before they sell out.
Sandra Libiak, 21
As a customer, I want to view detailed product information and clear images, so that I can make an informed decision before buying a pair of shoes
Design result
The structure of the platform was designed to keep the experience focused and user-driven. With just a few core pages — including product selection, the customizer, and checkout — the architecture supports quick navigation while minimizing cognitive load. Every path was streamlined to guide users from inspiration to personalization without unnecessary friction.
Home Page
The structure of the platform was designed to keep the experience focused and user-driven. With just a few core pages — including product selection, the customizer, and checkout — the architecture supports quick navigation while minimizing cognitive load. Every path was streamlined to guide users from inspiration to personalization without unnecessary friction.
Product page
The structure of the platform was designed to keep the experience focused and user-driven. With just a few core pages — including product selection, the customizer, and checkout — the architecture supports quick navigation while minimizing cognitive load. Every path was streamlined to guide users from inspiration to personalization without unnecessary friction.
Basket Page
The structure of the platform was designed to keep the experience focused and user-driven. With just a few core pages — including product selection, the customizer, and checkout — the architecture supports quick navigation while minimizing cognitive load. Every path was streamlined to guide users from inspiration to personalization without unnecessary friction.
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